1st International HSM Partner Conference in Bangkok

HSM partners from the  Middle East, Oceania and the entire Asian area were invited. The focus was to present new products, new distribution and marketing strategies and swapping opinions and pooling experience.

Bangkok was the first choice of conference location as it is relatively central in Asia, is easy to reach and we have also enjoyed excellent relations with the Bangkok-based HSM importer for more than 15 years.

The conference started properly the next day with a welcoming speech by Irene Schwelling, Director Global Sales & Marketing. This was followed by presentations, discussions and seminars. As well as the new strategic direction of the company and new products, there were also presentations of HSM's new international sales and marketing activities. Which were greeted with enthusiasm by all conference delegates.

The conference concluded with a boat trip through Bangkok on the Chao Phraya river. The guests were able to embark directly from the hotel's own pier and then enjoy a relaxed evening with typically excellent Thai cuisine and music.

The ambience of the excellent and extremely professional Montien Riverside Hotel also contributed greatly to the success of the conference – particularly their unobtrusively charming and efficient service.

 The participants and the HSM management team were completely unanimous on the final day: the first HSM Asia conference was a total success. Both participants and organisers were able to go home with many positive new ideas and memories. Irene Schwelling made the following promise: “We will be organising another Asia conference in two years!"